Titan Products, Inc.: Acquisition of Franz Schuler Gmbh (a)

11 Pages Posted: 7 Apr 2010

See all articles by L. J. Bourgeois

L. J. Bourgeois

University of Virginia - Darden School of Business

Dan Watson

Blairgowrie Associates LLC

Abstract

This case allows two integration teams of different companies to construct a joint postacquisition integration plan. Some of the issues addressed in this role-play case include: (1) organization of Schuler, (2) staffing of management positions, (3) joint-distribution channels, (4) resolution of culture conflicts, (5) focus of strategic and operational decisions, and (6) performance metrics for assessing the success of the acquisition.

Excerpt

UVA-BP-0546

Rev. Nov. 18, 2013

TITAN PRODUCTS, INC.: ACQUISITION OF FRANZ SCHULER GMBH (A)

Objectives and Process

This case was designed to allow two integration teams, each representing one of two very different companies, to construct a joint postacquisition integration plan:

· Titan Products, Inc. (Titan), a large, publicly traded, North America-based, multinational corporation (approximately $ 3.3 billion in annual sales)

. . .

Keywords: post-merger integration, corporate strategy, management of change, cross-cultural communications, cultural conflict, implementation, international strategy, mergers, merger integration, organizational design, role playing, strategy implementation

Suggested Citation

Bourgeois, L. Jay and Watson, Dan, Titan Products, Inc.: Acquisition of Franz Schuler Gmbh (a). Darden Case No. UVA-BP-0546, Available at SSRN: https://ssrn.com/abstract=1585597

L. Jay Bourgeois (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924 -4833 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/bourgeois.htm

Dan Watson

Blairgowrie Associates LLC ( email )

2049 S Roanoke St.
Gilbert, AZ 85295
United States
480-272-3137 (Phone)

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