Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1)

4 Pages Posted: 7 Apr 2010

See all articles by L. J. Bourgeois

L. J. Bourgeois

University of Virginia - Darden School of Business

Dan Watson

Blairgowrie Associates LLC

Abstract

This case follows BP-0546, which is designed to allow two integration teams, each representing one of two very different companies, to construct a joint post-acquisition-integration plan. Some of the issues addressed by BP-0456 included (1) organization of Schuler, (2) staffing of management positions, (3) joint-distribution channels, (4) resolution of culture conflicts, (5) focus of strategic and operational decisions, and (6) performance metrics for assessing the success of the acquisition. The confidential background about one of the companies is provided in this case for one of the teams.

Keywords: mergers and acquisitions, corporate strategy, cultural conflict, implementation, international strategy, role playing, strategy implementation, post merger integration

Suggested Citation

Bourgeois, L. Jay and Watson, Dan, Titan Products, Inc.: Acquisition of Franz Schuler GMBH (B-1). Darden Case No. UVA-BP-0547, Available at SSRN: https://ssrn.com/abstract=1585598

L. Jay Bourgeois (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924 -4833 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/bourgeois.htm

Dan Watson

Blairgowrie Associates LLC ( email )

2049 S Roanoke St.
Gilbert, AZ 85295
United States
480-272-3137 (Phone)

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