Svedka Vodka (B)

13 Pages Posted: 7 Apr 2010

See all articles by Paul Farris

Paul Farris

University of Virginia - Darden School of Business

Abstract

NO CHANGES CAN BE MADE TO CASE WITHOUT COMPANY APPROVALIn this, the second of a two-part case series, the SVEDKA founder assesses which initial decisions were most critical in the launch of his now-successful product. He also explores the new choices he faces, including changes to the distribution channels and additions to the product line. Suitable for both MBA- and undergraduate-level courses such as integrated marketing communications, the case presents opportunities to discuss pricing, target, distribution, branding, and promotion. See also "SVEDKA Vodka (A)," UVA-M-0774.

Keywords: start-up, advertising, new product introduction

Suggested Citation

Farris, Paul, Svedka Vodka (B). Darden Case No. UVA-M-0775. Available at SSRN: https://ssrn.com/abstract=1585647

Paul Farris (Contact Author)

University of Virginia - Darden School of Business ( email )

P.O. Box 6550
Charlottesville, VA 22906-6550
United States
434-924-0524 (Phone)

HOME PAGE: http://www.darden.virginia.edu/faculty/farris.htm

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