Flat World Knowledge: Creating a Global Revolution in College Textbooks!
20 Pages Posted: 12 Apr 2010
Date Written: 2010
This teaching case documents the start-up and strategy of Flat World Knowledge, a firm entering the textbook publishing industry with a disruptive strategy. The case can be used in classes related to entrepreneurship, new venture creation, venture capital, industry disruption, blue ocean strategies, or strategic management.
Keywords: Strategy, Entrepreneurship, Publishing Industry, Market Disruption, Venture Capital
JEL Classification: M00, M12
Suggested Citation: Suggested Citation