Flat World Knowledge: Creating a Global Revolution in College Textbooks!

20 Pages Posted: 12 Apr 2010  

Mason A. Carpenter

University of Wisconsin-Madison (Deceased)

Date Written: 2010

Abstract

This teaching case documents the start-up and strategy of Flat World Knowledge, a firm entering the textbook publishing industry with a disruptive strategy. The case can be used in classes related to entrepreneurship, new venture creation, venture capital, industry disruption, blue ocean strategies, or strategic management.

Keywords: Strategy, Entrepreneurship, Publishing Industry, Market Disruption, Venture Capital

JEL Classification: M00, M12

Suggested Citation

Carpenter, Mason A., Flat World Knowledge: Creating a Global Revolution in College Textbooks! (2010). Available at SSRN: https://ssrn.com/abstract=1588144 or http://dx.doi.org/10.2139/ssrn.1588144

Mason A. Carpenter (Contact Author)

University of Wisconsin-Madison (Deceased)

Register to save articles to
your library

Register

Paper statistics

Downloads
161
rank
171,403
Abstract Views
1,273
PlumX