Chicago Booth Initiative on Global Markets Working Paper No. 55.
52 Pages Posted: 13 Apr 2010 Last revised: 4 Jul 2014
Date Written: April 13, 2010
We use individual and aggregate data to ask how the Internet is changing the ideological segregation of the American electorate. Focusing on online news consumption, offline news consumption, and face-to-face social interactions, we define ideological segregation in each domain using standard indices from the literature on racial segregation. We find that ideological segregation of online news consumption is low in absolute terms, higher than the segregation of most offline news consumption, and significantly lower than the segregation of face-to-face interactions with neighbors, co-workers, or family members. We find no evidence that the Internet is becoming more segregated over time.
Keywords: News, Internet, Echo Chambers
JEL Classification: D83, L86
Suggested Citation: Suggested Citation
Gentzkow, Matthew and Shapiro, Jesse M., Ideological Segregation Online and Offline (April 13, 2010). Chicago Booth Initiative on Global Markets Working Paper No. 55.. Available at SSRN: https://ssrn.com/abstract=1588920 or http://dx.doi.org/10.2139/ssrn.1588920