Marketing and Management Sciences – Proceedings of the International Conference on ICMMS 2008

MARKETING AND MANAGEMENT SCIENCES – PROCESSING OF THE INTERNATIONAL CONFERENCE ON ICMMS, Damianos P. Sakas, Nikolaos Konstantopoulos, eds., 2010

Posted: 14 Apr 2010

See all articles by Damianos P. Sakas

Damianos P. Sakas

University of Peloponnese, Greece

Nikolaos B. Konstantopoulos

University of the Aegean

Date Written: January 20, 2010

Abstract

This book is a collection of selected papers presented at the International Conference of Marketing and Management Sciences held from 23 to 25 May 2008 in Athens, Greece. The papers focus on how globalization has had significant impact on companies, societies and individuals alike. They discuss the need for new strategies and practices that can help cope with changes that arise due to globalization. Written in a simple manner, this book will be of interest to academics studying and teaching marketing and management courses and to managers dealing with strategies to cope with changes due to globalization.

Keywords: Management, Organizational Behavior, Marketing, Negotiation, Dynamic Models, International Business, Strategic Business, Human Resource

Suggested Citation

Sakas, Damianos P. and Konstantopoulos, Nikolaos B., Marketing and Management Sciences – Proceedings of the International Conference on ICMMS 2008 (January 20, 2010). MARKETING AND MANAGEMENT SCIENCES – PROCESSING OF THE INTERNATIONAL CONFERENCE ON ICMMS, Damianos P. Sakas, Nikolaos Konstantopoulos, eds., 2010 , Available at SSRN: https://ssrn.com/abstract=1589302

Damianos P. Sakas (Contact Author)

University of Peloponnese, Greece ( email )

Tripolis, 22100

Nikolaos B. Konstantopoulos

University of the Aegean ( email )

8 Michalon str.
Chios
Greece

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