Imagery, Affect, and Decision Making

Posted: 14 Apr 2010 Last revised: 8 Mar 2012

Paul Slovic

Decision Research; University of Oregon - Department of Psychology

Donald G. MacGregor

MacGregor-Bates, Inc.

Ellen Peters

Ohio State University - Psychology Department; Decision Research; University of Oregon

Date Written: 1998

Abstract

Traditionally, the principal focus of research on judgment and decision making has been largely cognitive and rationalistic. More recently, however, decision-making researchers have acknowledged the role of noncognitive factors and have offered limited accounts of how affect and imagery influence processes associated with judgment and choice. The present paper extends this direction by offering evidence from three studies conducted in widely diverse contexts that support the view that the concepts of mental imagery and affect can provide a powerful framework for predicting both intended and actual behavior from relatively simple image-elicitation techniques. The implications of this evidence are discussed in terms of their significance for imagery and affect to act as organizing principles in theories of judgment and decision making.

Suggested Citation

Slovic, Paul and MacGregor, Donald G. and Peters, Ellen, Imagery, Affect, and Decision Making (1998). Available at SSRN: https://ssrn.com/abstract=1589800 or http://dx.doi.org/10.2139/ssrn.1589800

Paul Slovic (Contact Author)

Decision Research ( email )

1201 Oak Street, Suite 200
Eugene, OR 97401
United States
541-485-2400 (Phone)
541-485-2403 (Fax)

HOME PAGE: http://www.decisionresearch.org

University of Oregon - Department of Psychology ( email )

Eugene, OR 97403
United States
541-485-2400 (Phone)

Donald G. MacGregor

MacGregor-Bates, Inc. ( email )

1010 Villard Ave.
Cottage Grove, OR 97424
United States
(541) 942-5727 (Phone)

Ellen Peters

Ohio State University - Psychology Department ( email )

Blankenship Hall-2010
901 Woody Hayes Drive
Columbus, OH OH 43210
United States

Decision Research ( email )

1201 Oak Street, Suite 200
Eugene, OR 97401
United States

HOME PAGE: http://www.decisionresearch.org

University of Oregon ( email )

1280 University of Oregon
Eugene, OR 97403
United States

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