Gender, I-Deology and Addictive Representation: The Film of Familiarity
Gender, I-deology: Essays on Theory, Fiction, and Film. Ed. Chantal Cornut-Gentille D'Arcy and José Ángel García Landa. (Postmodern Studies, 16). Amsterdam and Atlanta: Rodopi, 1996.
22 Pages Posted: 8 Feb 2020
Date Written: 1994
The book "Gender, I-deology" is a collective volume of essays on the representation of gender difference, and on the ideological implications of the conventions or representational strategies used in texts. It includes essays on film, literature, and critical theory, written from a number of perspectives associated to feminist criticism. My contribution is the introduction to the volume, and deals with the main guidelines of discourses on gender. I examine a number of social contexts, institutions, behavioral and linguistic practices which contribute to the discourse on gender: sexuality, essentialist and constructivist social theories, ideas about masculinity and femininity, individuality, the organization of work, the discourse of love, of family and marriage, the discourse of history, and last but not least the linguistic implications of generic difference and the ideological role of feminist criticism in the development of a critical awareness with respect to gender roles and stereotypes. I expound a theory of the role of stereotypes and of their unthinking use, as a relevant element in the present economy of gender. The paper has a linguistic-semiotic dimension, as it relates aspects of the use and generation of discourse and aspects of critical discourse analysis, viewing both from the standpoint of a theory of social processes which contribute to the formation of gender as a cultural, ideological and discursive object. There is, thus, an analytic continuum linking critical discourse and the social construction of gender through semiotic practices.
Keywords: Gender, Women's studies, Representation, Addiction, Stereotypes, Sexuality, Roles, Masculinity, Femininity, Feminism, Semiotics
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