Investigating Marketing Opportunities of a Politically Challenged Island Destination: The Case of North Cyprus

19 Pages Posted: 18 Apr 2010

See all articles by Erdogan Ekiz

Erdogan Ekiz

affiliation not provided to SSRN

Kashif Hussain

Taylor's University College

Stanislav Hristov Ivanov

Varna University of Management (VUM); Zangador

Date Written: April 17, 2010

Abstract

The present study highlights the impact that politics can have on marketing and overall destination competitiveness through the example of North Cyprus. Political stability is an important prerequisite for establishment, growth and survival of a successful tourism industry. The Island Cyprus had some political conflicts in 60’s and 70’s as a result the Island has been divided de facto into two states after 1974: “Republic of Cyprus” administrated by Greek Cypriots and “Turkish Republic of Northern Cyprus” (North Cyprus) administrated by Turkish Cypriots. South Cyprus is a well developed tourist destination whereas North Cyprus, as a non-recognized country in the world, is facing several problems and challenges in marketing itself as a tourist destination. The aim of this study is to investigate marketing opportunities of a politically challenged island destination. Practical implications and effective destination marketing options are discussed for small island states.

Keywords: Destination Marketing, Political Challenges, SWOT Analysis, North Cyprus

Suggested Citation

Ekiz, Erdogan and Hussain, Kashif and Ivanov, Stanislav Hristov, Investigating Marketing Opportunities of a Politically Challenged Island Destination: The Case of North Cyprus (April 17, 2010). Available at SSRN: https://ssrn.com/abstract=1591372 or http://dx.doi.org/10.2139/ssrn.1591372

Erdogan Ekiz

affiliation not provided to SSRN ( email )

Kashif Hussain

Taylor's University College ( email )

Lakeside Campus, No. 1, Jalan Taylor's
Subang Jaya, Selangor 47500
Malaysia

Stanislav Hristov Ivanov (Contact Author)

Varna University of Management (VUM) ( email )

13 Oborishte Street
Varna, 9000
Bulgaria
+359 898 680713 (Phone)

HOME PAGE: http://www.vumk.eu

Zangador ( email )

Varna, 9010
Bulgaria

HOME PAGE: http://www.zangador.eu

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