Management Science, Vol. 58, No. 1, pp. 2-20, January 2012
37 Pages Posted: 19 Apr 2010 Last revised: 23 Jan 2013
Date Written: September 12, 2011
We examine cooperative behavior when large sums of money are at stake, using data from the TV game show “Golden Balls.” At the end of each episode, contestants play a variant on the classic Prisoner’s Dilemma for large and widely ranging stakes averaging over $20,000. Cooperation is surprisingly high for amounts that would normally be considered consequential but look tiny in their current context, what we call a “big peanuts” phenomenon. Utilizing the prior interaction among contestants, we find evidence that people have reciprocal preferences. Surprisingly, there is little support for conditional cooperation in our sample. That is, players do not seem to be more likely to cooperate if their opponent might be expected to cooperate. Further, we replicate earlier findings that males are less cooperative than females, but this gender effect reverses for older contestants because men become increasingly cooperative as their age increases.
Keywords: natural experiment, game show, prisoner’s dilemma, cooperation, cooperative behavior, social behavior, social preferences, reciprocity, reciprocal behavior, context effects, anchoring
JEL Classification: C72, C93, D03
Suggested Citation: Suggested Citation
van den Assem, Martijn J. and van Dolder, Dennie and Thaler, Richard H., Split or Steal? Cooperative Behavior When the Stakes Are Large (September 12, 2011). Management Science, Vol. 58, No. 1, pp. 2-20, January 2012. Available at SSRN: https://ssrn.com/abstract=1592456