The Entrepreneurship Process in Base of the Pyramid Markets: The Case of Multinational Enterprise/Nongovernment Organization Alliances

27 Pages Posted: 21 Apr 2010

See all articles by Justin W. Webb

Justin W. Webb

Oklahoma State University - Stillwater

Geoffrey M. Kistruck

Ohio State University (OSU) - Fisher College of Business

R. Duane Ireland

Texas A&M University - Department of Management

David J. Ketchen, Jr.

affiliation not provided to SSRN

Abstract

Although base of the pyramid markets are significant sources of entrepreneurial opportunities, the nature of entrepreneurship in these markets is not well understood. Additionally, these markets remain largely underserved by multinational enterprises (MNEs). Given theoretical and practical gaps associated with these issues, we integrate entrepreneurship, institutional, and network theories to discuss how the entrepreneurship process of MNEs is negatively affected in base of the pyramid markets. We then explain how partnerships with nongovernment organizations (NGOs) can offset such negative effects due to NGOs' high degree of localized knowledge, social embeddedness within multiple informal networks, and ambidexterity in dealing with diverse stakeholder groups. Both economic and social benefits can result from such partnerships.

Suggested Citation

Webb, Justin W. and Kistruck, Geoffrey M. and Ireland, R. Duane and Ketchen, Jr., David J., The Entrepreneurship Process in Base of the Pyramid Markets: The Case of Multinational Enterprise/Nongovernment Organization Alliances. Entrepreneurship Theory and Practice, Vol. 34, Issue 3, pp. 555-581, May 2010, Available at SSRN: https://ssrn.com/abstract=1593289 or http://dx.doi.org/10.1111/j.1540-6520.2009.00349.x

Justin W. Webb (Contact Author)

Oklahoma State University - Stillwater ( email )

Stillwater, OK 74078-0555
United States

Geoffrey M. Kistruck

Ohio State University (OSU) - Fisher College of Business ( email )

2100 Neil Avenue
Columbus, OH 43210-1144
United States

R. Duane Ireland

Texas A&M University - Department of Management ( email )

430 Wehner
College Station, TX 77843-4218
United States

David J. Ketchen, Jr.

affiliation not provided to SSRN

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
4
Abstract Views
725
PlumX Metrics