Act 2.0: The Next Generation of Assistive Consumer Technology Research
Internet Research, Vol. 20, Iss: 3, pp. 232-254
28 Pages Posted: 26 Apr 2010 Last revised: 5 Sep 2014
Date Written: January 10, 2010
Purpose: This paper reviews current research on assistive consumer technologies (ACT 1.0) and discusses a series of research challenges that need to be addressed before the field can move towards tools that are more effective and more readily adopted by consumers (ACT 2.0).
Design/methodology/approach: This is a conceptual paper. Our perspective, commensurate with our current research and areas of expertise, is that of consumer researchers.
Findings: We argue that while substantial advances have been made in the technical design of ACTs – and the algorithms that power recommendation systems – there are substantial barriers to wide-scale consumer adoption of such tools that need to be addressed. In particular, future ACT designs will need to better integrate current research in human judgment and decision making to improve the ease with which such tools can be used.
Originality/value: From the perspective of consumer researchers, this paper highlights a set of key areas of enquiry that have the potential to substantially advance assistive consumer technology research.
Keywords: Assistive Consumer Technology, Recommendation Systems, Consumer Decision Making, Personalization, Intelligent E-Services, Multi-Agent Systems
Suggested Citation: Suggested Citation