Act 2.0: The Next Generation of Assistive Consumer Technology Research

Internet Research, Vol. 20, Iss: 3, pp. 232-254

University of Alberta School of Business Research Paper No. 2013-749

28 Pages Posted: 26 Apr 2010 Last revised: 5 Sep 2014

See all articles by Kyle B. Murray

Kyle B. Murray

University of Alberta - Department of Marketing, Business Economics & Law

Jianping Liang

Sun Yat-Sen University

Gerald Häubl

University of Alberta - Department of Marketing, Business Economics & Law

Date Written: January 10, 2010

Abstract

Purpose: This paper reviews current research on assistive consumer technologies (ACT 1.0) and discusses a series of research challenges that need to be addressed before the field can move towards tools that are more effective and more readily adopted by consumers (ACT 2.0).

Design/methodology/approach: This is a conceptual paper. Our perspective, commensurate with our current research and areas of expertise, is that of consumer researchers.

Findings: We argue that while substantial advances have been made in the technical design of ACTs – and the algorithms that power recommendation systems – there are substantial barriers to wide-scale consumer adoption of such tools that need to be addressed. In particular, future ACT designs will need to better integrate current research in human judgment and decision making to improve the ease with which such tools can be used.

Originality/value: From the perspective of consumer researchers, this paper highlights a set of key areas of enquiry that have the potential to substantially advance assistive consumer technology research.

Keywords: Assistive Consumer Technology, Recommendation Systems, Consumer Decision Making, Personalization, Intelligent E-Services, Multi-Agent Systems

Suggested Citation

Murray, Kyle B. and Liang, Jianping and Häubl, Gerald, Act 2.0: The Next Generation of Assistive Consumer Technology Research (January 10, 2010). Internet Research, Vol. 20, Iss: 3, pp. 232-254, University of Alberta School of Business Research Paper No. 2013-749, Available at SSRN: https://ssrn.com/abstract=1596135 or http://dx.doi.org/10.2139/ssrn.1596135

Kyle B. Murray (Contact Author)

University of Alberta - Department of Marketing, Business Economics & Law ( email )

Edmonton, Alberta T6G 2R6
Canada
780-248-1091 (Phone)
780-492-4631 (Fax)

HOME PAGE: http://www.kylemurray.com

Jianping Liang

Sun Yat-Sen University ( email )

135 Xingang Xi Road
Guangzhou, Guangdong 510275
China
(020) 8411-2557 (Phone)

Gerald Häubl

University of Alberta - Department of Marketing, Business Economics & Law ( email )

Edmonton, Alberta T6G 2R6
Canada

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