Beauty as an Economic Variable: Impacts in the Labor Market and on Goods and Services
Institute for Applied Economic Research Discussion Paper No. 618
42 Pages Posted: 19 Apr 1999
Date Written: January 1999
This study analyses the evolution of the workers' profile in personal esthetics and hygiene in Brazil, during the 1985/95 period, taking as reference the results of some empirical researches done during the previous decade in the US. Such researches emphasize the influence of the "beauty" in the labor market of this segment, transforming it in an important economic variable, which was the main reason for the modernization of this segment, with positive reflexes in the occupational structure.
It can be argued that this movement, which led to the growth of activities related to beauty, observed in the American society at the end of the 70's and the beginning of the 80's, occurred in the last decade in Brazil. The result was the sophistication and modernization of the related products and services. However, since these services are highly personal, such technological evolution did not reduce the employment, instead, it doubled the people working in beauty activities and improved its profile during the studied period.
Note: Downloadable paper is in Portuguese.
JEL Classification: L8
Suggested Citation: Suggested Citation