Open Content in the Creative Industries: A Source for Service Innovation?
SUPPORTING SERVICE INNOVATION THROUGH KNOWLEDGE MANAGEMENT, Wolf, Patricia, Sami Kazi, Peter Troxler and Ralf Jonischkeit, eds., Bristol: KnowledgeBoard, Zurich: Swiss Knowledge Management Forum, 2009
20 Pages Posted: 30 Apr 2010 Last revised: 19 Oct 2010
Date Written: March 19, 2009
Traditional business models of the creative industries are built on the protection of content. With the advent of an Internet culture where content is ‘sold’ at a price of zero and sharing is a key paradigm, that model seems not to be fully adequate any longer, even more, there might be a time when content alone won’t pay anymore. The chapter proposes that service innovation on top of and around open content could be the answer to that challenge.
The chapter then presents five examples from the creative industries that have successfully embraced open content and developed and implemented a business model that is sustainable: VEB Film Leipzig, Al Jazeera, Nine Inch Nails, Prelinger Archives, and FabLab.
Far from claiming that these five examples would present five archetypal template solutions, they however explain how businesses arrived at these models, what the reasons were to choose one or another solution. The chapter concludes with some roughly sketched general impacts of embracing open content in the creative industries and postulates that service innovation may never stop as customers themselves and their needs evolve.
Keywords: Open Content, Creative Industries, Intellectual Property, Creative Commons, FabLab
JEL Classification: L82, M21, O34
Suggested Citation: Suggested Citation