Introduction to Humanistic Management in Practice

HUMANISTIC MANAGEMENT IN PRACTICE, Palgrave Macmillan, 2011

Fordham University Schools of Business Research Paper No. 2010-019

17 Pages Posted: 10 May 2010 Last revised: 30 Oct 2013

See all articles by Ernst von Kimakowitz

Ernst von Kimakowitz

Humanistic Management Center; The Humanistic Management Network; University of St. Gallen

Michael Pirson

Fordham University - Graduate School of Business Administration; Harvard University; Humanistic Management Network

Claus Dierksmeier

Global Ethic Institute; Humanistic Management Network

Heiko Spitzeck

Fundação Dom Cabral

Date Written: May 7, 2010

Abstract

This book aims to unearth accounts of businesses that excel at doing well and doing good. They make products and services that address genuine human needs and they do so in ways that equally respect all stakeholder concerns. This book also follows the Humanistic Management Network’s previous book, Humanism in Business, in which we laid the theoretical foundations for a more life-conducive role of business in society.

The Humanistic Management Network has selected 19 case examples of companies from around the globe, in a variety of industries, and with different ownership structures and sizes. These cases explore the principles of humanistic management and examine its theoretical merits by assessing its practical feasibility. They show how businesses can unite social value generation with financial success. One general prerequisite for managing a business along humanistic principles is the emancipation from a singular focus on maximizing profits. What these companies share is that they are managed as an integrated and responsive part of society by: • Seeing that their organizational raison d’être includes the promotion of social benefit, for which business methods and market mechanisms are a means to support a specific end, rather than an end in itself. • Submitting to the necessity of earning at least a sufficient income to be a self-sustaining organization but without succumbing to profit maximization as a normative criterion. • Maintaining the liberty to opt out of the application of market rationality where this would conflict with or decrease the social benefits the organization seeks to create.

Keywords: humanistic management, Humanism, cases, business and society, Corporate Social Responsibility

JEL Classification: I3, I''08 I3''8 I31, M''08 M1, M1''8 M14

Suggested Citation

von Kimakowitz, Ernst and Pirson, Michael and Dierksmeier, Claus and Spitzeck, Heiko, Introduction to Humanistic Management in Practice (May 7, 2010). HUMANISTIC MANAGEMENT IN PRACTICE, Palgrave Macmillan, 2011; Fordham University Schools of Business Research Paper No. 2010-019. Available at SSRN: https://ssrn.com/abstract=1601990

Ernst Von Kimakowitz

Humanistic Management Center ( email )

Sankt Gallen
Switzerland

HOME PAGE: http://www.humanisticmanagement.org

The Humanistic Management Network

Sankt Gallen
Switzerland

HOME PAGE: http://www.humanetwork.org

University of St. Gallen

Varnbuelstr. 14
Sankt Gallen, CH-9000
Switzerland

Michael Pirson (Contact Author)

Fordham University - Graduate School of Business Administration ( email )

1790 Broadway 1147
New York, NY New York 10019
United States

Harvard University

1875 Cambridge Street
Cambridge, MA 02138
United States

Humanistic Management Network ( email )

St. Gallen
Switzerland

Claus Dierksmeier

Global Ethic Institute ( email )

Waldhäuser Strasse 23
Tübingen, 72076
Germany

Humanistic Management Network ( email )

St. Gallen
Switzerland

HOME PAGE: http://www.humanetwork.org

Heiko Spitzeck

Fundação Dom Cabral ( email )

Avenida Princesa Diana 760, Alphaville
Nova Lima, 34000000
Brazil
+551172769574 (Phone)

HOME PAGE: http://www.fdc.org.br

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