The Nature of Radical Media Innovation – Insights from an Explorative Study

ISPIM Innovation Symposium

12 Pages Posted: 19 Aug 2010 Last revised: 6 May 2013

See all articles by Dana Mietzner

Dana Mietzner

Technical University of Applied Sciences Wildau

Martin Kamprath

University of Potsdam

Date Written: December 9, 2009

Abstract

For a long time innovation management have been focusing on radical or disruptive innovations caused by their potential to create extraordinary economic growth. Especially the TIME sectors (Telecommunication, Information, Media and Entertainment) are places of radical innovations. Although innovations in the TIME sectors influence daily life, media innovations, particular radical media innovations, its sources and impacts are understand differently in theory and practice. In this study the character, effects and the source of (radical) media innovations are discussed. The study shows that radical media innovations do not only take place on a technological level but also on the content level of media products. But the arguments for radical content-based media innovations demand for a completely different understanding of innovation. Moreover, the two levels technology and content interact strongly with each other and need to be interlinked to an integrated model of radical innovation in the media industry. Based on a deep literature review and case study research a model of measuring media innovations is introduced.

Keywords: Creative Industries, Media, Radical Innovation, Cross Industry Innovation, Technological Innovation, Content Innovation, disruptive innovation

JEL Classification: O31, C32, C33, L82

Suggested Citation

Mietzner, Dana and Kamprath, Martin, The Nature of Radical Media Innovation – Insights from an Explorative Study (December 9, 2009). ISPIM Innovation Symposium. Available at SSRN: https://ssrn.com/abstract=1604538

Dana Mietzner

Technical University of Applied Sciences Wildau ( email )

Hochschulring 1
Wildau, DE 15745
Germany
+49-3375-508-199 (Phone)

Martin Kamprath (Contact Author)

University of Potsdam ( email )

August-Bebel-Str. 89
Potsdam, DE 14482
Germany

Here is the Coronavirus
related research on SSRN

Paper statistics

Downloads
128
Abstract Views
845
rank
237,799
PlumX Metrics