Pay as You Go: A New Proposal for Museum Pricing

18 Pages Posted: 14 May 2010

See all articles by Bruno S. Frey

Bruno S. Frey

CREMA; University of Basel

Lasse Steiner

University of Zurich

Multiple version iconThere are 2 versions of this paper

Date Written: May 1, 2010

Abstract

Museums have many different goals beyond efficiency such as social equity, financial revenue, attracting donors and gaining international, regional or local prestige. Various pricing schemes are being discussed with the aim of reaching these goals. The classical ones are entry prices and free entry. The museum club solution or exit donations allow for various additional goals. Each scheme has clear advantages and disadvantages. We propose an innovative pricing instrument: Exit prices, which are charged according to the time spent in a museum. This scheme has a number of notable advantages, in particular the better choice available to the visitors, which increases their satisfaction.

Keywords: Prices, Museums, Culture, Donations, Homo Oeconomicus

JEL Classification: Z11, L30, H40, R32, L21

Suggested Citation

Frey, Bruno S. and Steiner, Lasse, Pay as You Go: A New Proposal for Museum Pricing (May 1, 2010). CESifo Working Paper Series No. 3045. Available at SSRN: https://ssrn.com/abstract=1605113

Bruno S. Frey (Contact Author)

CREMA ( email )

Südstrasse 11
Zurich, CH 8008
Switzerland
+41 44 380 00 78 (Phone)

University of Basel ( email )

Peter Merian-Weg 6
Basel, 4002
Switzerland

Lasse Steiner

University of Zurich ( email )

Rämistrasse 71
Zürich, CH-8006
Switzerland

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