Welfare Effects of Food Labels and Bans with Alternative Willingness to Pay Measures

Posted: 17 May 2010  

Jayson L. Lusk

Oklahoma State University - Department of Agricultural Economics

Stéphan Marette

National Institute for Agricultural Research (INRA) - ESR

Abstract

This paper integrates several areas of the literature by more fully developing the linkage between demand estimates and the welfare effects of food labels and bans for three common survey/experimental approaches used to elicit consumer preferences. We present empirical applications related to beef cloning and methylmercury in fish where, for the same data sets, we compare each value elicitation approach in terms of the consumer surplus changes that result from two regulations. Welfare measures vary significantly across the three methodologies, but the sign of the welfare change is invariant across method.

Keywords: auction, beef, cloning, conjoint, consumer surplus, methyl-mercury, willingness-to-pay

JEL Classification: Q18

Suggested Citation

Lusk, Jayson L. and Marette, Stéphan, Welfare Effects of Food Labels and Bans with Alternative Willingness to Pay Measures. Applied Economic Perspectives and Policy, Vol. 32, No. 2, pp. 319-337, 2010. Available at SSRN: https://ssrn.com/abstract=1607530 or http://dx.doi.org/ppp013

Jayson L. Lusk (Contact Author)

Oklahoma State University - Department of Agricultural Economics ( email )

Stillwater, OK 74078-6026
United States
405-744-6161 (Phone)

Stéphan Marette

National Institute for Agricultural Research (INRA) - ESR ( email )

Univeriste des Sciences Sociales
21, Allee de Brienne
Toulouse 31000
France

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