Design Creates Fortune: 2000 Tower Oakes Boulevard

Posted: 16 May 2010

See all articles by John D. Macomber

John D. Macomber

Harvard University - Business School (HBS)

Griffin James

Harvard Business School

Date Written: May 4, 2010

Abstract

A real estate developer assesses its ability to capture the benefits of investing in LEED Platinum, Vedic Design, and EnergyStar components in new buildings. 2000 Tower Oaks Boulevard in Rockville, Maryland is said to be the healthiest building in the National Capital Region. Why? Can the developer realize higher rents because of this? The developer also performs detailed cost benefit analysis of energy saving techniques which overlap and reduce their cumulative benefit; considers "green leases," advances the principles of Vedic design or Vastu; explores what makes good space lead to good results for its occupants; and evaluates indemnifying a mechanical design engineer with respect to specifying innovative components. The case is a deep look at many of the critical on the ground issues inhibiting innovative real estate development.

Suggested Citation

Macomber, John D. and James, Griffin, Design Creates Fortune: 2000 Tower Oakes Boulevard (May 4, 2010). HBS Case No. 210-070, Harvard Business School Finance Unit, Available at SSRN: https://ssrn.com/abstract=1607755

John D. Macomber (Contact Author)

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Griffin James

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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