Ricoh Company, Ltd.

Posted: 19 May 2010

See all articles by Robert G. Eccles

Robert G. Eccles

University of Oxford - Said Business School

Amy C. Edmondson

Harvard University - Technology & Operations Management Unit

Marco Iansiti

Harvard Business School

Akiko Kanno

Harvard Business School

Date Written: February 17, 2010

Abstract

Ricoh, the Japanese copier manufacturer, is committed to reducing its environmental impact to one-eighth of its 2000 levels by 2050. It has already introduced three stages of environmental awareness to its operations, and its recycled copier business broke even in 2006. The company developed environmental accounting methods and produces annual environmental and sustainability reports, but Ricoh is concerned that investors may not take these efforts into account.

Suggested Citation

Eccles, Robert G. and Edmondson, Amy C. and Iansiti, Marco and Kanno, Akiko, Ricoh Company, Ltd. (February 17, 2010). HBS Case No. 610-053; Harvard Business School Technology & Operations Mgt. Unit; Harvard Business School Organizational Behavior Unit. Available at SSRN: https://ssrn.com/abstract=1611220

Robert G. Eccles (Contact Author)

University of Oxford - Said Business School ( email )

Park End Street
Oxford, OX1 1HP
Great Britain

Amy C. Edmondson

Harvard University - Technology & Operations Management Unit ( email )

Boston, MA 02163
United States

Marco Iansiti

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Akiko Kanno

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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