Self-Generated Validity, Framing Effects, and Survey Research in IS

37 Pages Posted: 20 May 2010

See all articles by Wendy Hui

Wendy Hui

University of Nottingham Ningbo, China

Date Written: May 20, 2010

Abstract

Based on the accessibility-diagnosticity cognitive framework, we discuss self-generated validity and framing effects as two method biases that can threaten the validity of survey research results. Two empirical studies are used to establish their presence in IS research. We discuss their research implications, with a focus on model comparison and the testing of new instruments or theories. We also suggest a number methodological remedies that can control these method biases, including randomization or partial randomization of question items, temporal separation of construct measurements, replication of research studies, experimental methods and multilevel analysis with split-sample design.

Keywords: Questionnaire surveys, User Acceptance of IT, IT diffusion and adoption

Suggested Citation

Hui, Wendy, Self-Generated Validity, Framing Effects, and Survey Research in IS (May 20, 2010). Nottingham University Business School Research Paper No. 2010-12. Available at SSRN: https://ssrn.com/abstract=1612263 or http://dx.doi.org/10.2139/ssrn.1612263

Wendy Hui (Contact Author)

University of Nottingham Ningbo, China ( email )

199 Taikang East Road
Ningbo, Zhejiang 315100
China
+86 574 8818 0197 (Phone)

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