Self-Generated Validity, Framing Effects, and Survey Research in IS
37 Pages Posted: 20 May 2010
Date Written: May 20, 2010
Based on the accessibility-diagnosticity cognitive framework, we discuss self-generated validity and framing effects as two method biases that can threaten the validity of survey research results. Two empirical studies are used to establish their presence in IS research. We discuss their research implications, with a focus on model comparison and the testing of new instruments or theories. We also suggest a number methodological remedies that can control these method biases, including randomization or partial randomization of question items, temporal separation of construct measurements, replication of research studies, experimental methods and multilevel analysis with split-sample design.
Keywords: Questionnaire surveys, User Acceptance of IT, IT diffusion and adoption
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