Switching to Green: The Timing of Socially Responsible Innovation

46 Pages Posted: 23 May 2010 Last revised: 12 Jun 2014

See all articles by Alberto Galasso

Alberto Galasso

University of Toronto - Rotman School of Management; University of Toronto - Strategic Management

Mihkel M. Tombak

University of Toronto; University of Toronto

Date Written: July 30, 2012

Abstract

We develop a timing game for adopting a product technology that features a public good. We investigate the effects of the degree of product market competition, product differentiation, the private benefits from contributing to the public good, and firm asymmetries on the timing of adoption. We then examine the effects of consumer subsidies on equilibrium timings and the proliferation of the public good.

Suggested Citation

Galasso, Alberto and Tombak, Mihkel M., Switching to Green: The Timing of Socially Responsible Innovation (July 30, 2012). Available at SSRN: https://ssrn.com/abstract=1613862 or http://dx.doi.org/10.2139/ssrn.1613862

Alberto Galasso (Contact Author)

University of Toronto - Rotman School of Management ( email )

105 St. George Street
Toronto, Ontario M5S 3E6 M5S1S4
Canada

HOME PAGE: http://www.rotman.utoronto.ca/facbios/viewFac.asp?facultyID=alberto.galasso

University of Toronto - Strategic Management ( email )

105 St George Street
Toronto, ON M5S 1L2
Canada

Mihkel M. Tombak

University of Toronto ( email )

105 St George Street
Toronto, Ontario M5S 3E6 M5S 3G8
Canada

University of Toronto ( email )

105 St. George Street
Toronto, Ontario M5S 3E6 M5S1S4
Canada
9054837877 (Phone)

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