Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience

Advances in Consumer Research - North American Conference Proceedings; 2007, Vol. 34, pp. 693-694

Posted: 4 Dec 2012

See all articles by Steve Hoeffler

Steve Hoeffler

Vanderbilt University - Marketing

Dan Ariely

Duke University - Fuqua School of Business

Patricia M. West

Ohio State University (OSU) - Department of Marketing and Logistics

Rod Duclos

Hong Kong University of Science & Technology (HKUST)

Multiple version iconThere are 3 versions of this paper

Date Written: 2007

Abstract

The article presents an abstract of the article "Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience.

Keywords: consumers preferences, abstracts

Suggested Citation

Hoeffler, Steve and Ariely, Dan and West, Patricia M. and Duclos, Rod, Preference Exploration and Learning: The Role of Intensiveness and Extensiveness of Experience (2007). Advances in Consumer Research - North American Conference Proceedings; 2007, Vol. 34, pp. 693-694. Available at SSRN: https://ssrn.com/abstract=1616131

Steve Hoeffler (Contact Author)

Vanderbilt University - Marketing ( email )

Nashville, TN 37203
United States

Dan Ariely

Duke University - Fuqua School of Business ( email )

Box 90120
Durham, NC 27708-0120
United States
(919) 381-4366 (Phone)

Patricia M. West

Ohio State University (OSU) - Department of Marketing and Logistics ( email )

Fisher Hall 524
2100 Neil Ave
Columbus, OH 43210
United States

Rod Duclos

Hong Kong University of Science & Technology (HKUST) ( email )

Clearwater Bay
Kowloon, 999999
Hong Kong

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