El Gato’s Fruta Loco

James B. Astrachan

University of Baltimore - School of Law

February 1, 2009

The Daily Record, February 2009

This brief article proves to be a cautionary tale about applying (and not applying) for trademark protection for your business's name. A Maryland business owner was expanding his business by opening new stores in different locations, and didn't think that applying for trademark protection for his business's name was that important. However, a competing business with pretty much the same product applied for trademark protection using a business name in a different language but with the same meaning as the Maryland business. This piece discusses the ensuing developments and litigation, and how it was resolved.

Number of Pages in PDF File: 3

Keywords: case studies, trademark law, intellectual property, business names, trademark litigation, Maryland businesses

JEL Classification: L84, K19, K29, K39

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Date posted: June 4, 2010  

Suggested Citation

Astrachan, James B., El Gato’s Fruta Loco (February 1, 2009). The Daily Record, February 2009. Available at SSRN: https://ssrn.com/abstract=1619896 or http://dx.doi.org/10.2139/ssrn.1619896

Contact Information

James B. Astrachan (Contact Author)
University of Baltimore - School of Law ( email )
1420 N. Charles Street
Baltimore, MD 21218
United States
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