Candidate Image in Election Campaigns: Attribute Agenda Setting, Affective Priming, and Voting Intentions

Posted: 4 Jun 2010

See all articles by Meital Balmas

Meital Balmas

affiliation not provided to SSRN

Tamir Sheafer

Hebrew University of Jerusalem

Date Written: Summer 2010

Abstract

Combining three telephone surveys during the 2006 Israeli elections and a content analysis of leading Israeli newspapers, this study extended the function of attribute agenda setting and priming. Analysis documented that throughout the course of a campaign, public opinion fluctuates in tandem with the saliency of candidate attributes emphasized in the news. We also found an important consequence of attribute agenda setting, affective priming of candidate attributes, by which the prominent tone of the media's candidate attributes functions as a criterion for evaluating a candidate's suitability. Finally, this public evaluative tone was linked with voting intentions for the candidate's political party.

Suggested Citation

Balmas, Meital and Sheafer, Tamir, Candidate Image in Election Campaigns: Attribute Agenda Setting, Affective Priming, and Voting Intentions (Summer 2010). International Journal of Public Opinion Research, Vol. 22, Issue 2, pp. 204-229, 2010, Available at SSRN: https://ssrn.com/abstract=1620266 or http://dx.doi.org/edq009

Meital Balmas (Contact Author)

affiliation not provided to SSRN

Tamir Sheafer

Hebrew University of Jerusalem ( email )

Mount Scopus
Jerusalem, Jerusalem 91905
Israel

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