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The Right of Publicity Commercial Exploitation of the Associative Value of Personality

57 Pages Posted: 4 Jun 2010  

Sheldon W. Halpern

Albany Law School

Date Written: 1986

Abstract

This article argues that the interest embraced by the right of publicity, a function of the societal recognition that commercial value may be associated with the persona of celebrity, should serve as the primary tool for shaping the form and content of the right. Policy determinations, balancing that individual interest against other, more general, public interests, may then serve to set the boundaries of protectability.

Suggested Citation

Halpern, Sheldon W., The Right of Publicity Commercial Exploitation of the Associative Value of Personality (1986). Vanderbilt Law Review, Vol. 39, No. 1199, 1986. Available at SSRN: https://ssrn.com/abstract=1620625

Sheldon W. W. Halpern (Contact Author)

Albany Law School ( email )

80 New Scotland Avenue
Albany, NY 12208
United States
614-599-1118 (Phone)

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