Entrepreneurship and Marketing Among Tharu Tribe in India

Journal of Global Economy, Vol. 6, No. 2, March-April 2010

Posted: 5 Jun 2010

See all articles by Annapurna Dixit

Annapurna Dixit

Arya Mahila PG College, (Banaras Hindu University) Varanasi

Alok Kumar Pandey

DAV PG College (BHU)

Date Written: March 5, 2010

Abstract

In the present study an attempt has been made to highlight the various business activities and marketing of product by Tharu tribal people. The development of human resources in the tribal areas is the most important element in the rapid industrialisation and is an adjunct of the much needed occupational diversification so as to relieve pressure on land in tribal areas. The study area lies in the Nighasan Tahsil of Kheri district of Uttar Pradesh. The study area comprises of 41 villages. The study covers all the 144 respondents who were involved in any kind of entrepreneurial activity in the study area. The respondents were engaged in various type of business activities but were not aware of all the organised marketing strategies.

Keywords: Entrepreneurship, Marketing, Tharu Tribe

JEL Classification: M31, P42, Z00

Suggested Citation

Dixit, Annapurna and Pandey, Alok Kumar, Entrepreneurship and Marketing Among Tharu Tribe in India (March 5, 2010). Journal of Global Economy, Vol. 6, No. 2, March-April 2010, Available at SSRN: https://ssrn.com/abstract=1620883

Annapurna Dixit

Arya Mahila PG College, (Banaras Hindu University) Varanasi ( email )

Varanasi, Uttar Pradesh 221001
India

Alok Kumar Pandey (Contact Author)

DAV PG College (BHU) ( email )

DAV PG College
BHU
Varanasi, Uttar Pradesh 221001
India

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