Riding the 'Storm' in the Tea-Cup

7 Pages Posted: 7 Jun 2010  

Amit Chakladar

Jyotirmoy School of Business

Date Written: June 7, 2010

Abstract

The rise and the struggles of Balrampur Chini in establishing itself as the market leader as a sugar manufacturing company. The paper documents the various triumphs and tribulations of the sugar company. The students will be able to elaborate different strategies undertaken by the company at the same time will develop fairly a good idea about the sugar industry. (CASE STUDY)

Keywords: Sugar Industry, Diversification, India, Strategy

JEL Classification: D22, D50, E30, L67, M13

Suggested Citation

Chakladar, Amit, Riding the 'Storm' in the Tea-Cup (June 7, 2010). Available at SSRN: https://ssrn.com/abstract=1621475 or http://dx.doi.org/10.2139/ssrn.1621475

Amit Chakladar (Contact Author)

Jyotirmoy School of Business ( email )

Kalikapur
Sonarpur
Kolkata, 700150
India
9831117545 (Phone)
+913218260067 (Fax)

HOME PAGE: http://www.jsb.org.in

Paper statistics

Downloads
23
Abstract Views
488