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Riding the 'Storm' in the Tea-Cup

7 Pages Posted: 7 Jun 2010  

Amit Chakladar

Adamas University

Date Written: June 7, 2010


The rise and the struggles of Balrampur Chini in establishing itself as the market leader as a sugar manufacturing company. The paper documents the various triumphs and tribulations of the sugar company. The students will be able to elaborate different strategies undertaken by the company at the same time will develop fairly a good idea about the sugar industry. (CASE STUDY)

Keywords: Sugar Industry, Diversification, India, Strategy

JEL Classification: D22, D50, E30, L67, M13

Suggested Citation

Chakladar, Amit, Riding the 'Storm' in the Tea-Cup (June 7, 2010). Available at SSRN: or

Amit Chakladar (Contact Author)

Adamas University ( email )

Barasat - Barrackpore Road
P.O. - Jagannathpur
Kolkata, 700126
8910488376 (Phone)


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