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A High Likelihood of Confusion: Wal-mart, TrafFix, Moseley, and Dastar – The Supreme Court's New Trademark Jurisprudence

New York University Annual Survey of American Law, Vol. 61, No. 237, 2005

36 Pages Posted: 7 Jun 2010  

Sheldon W. Halpern

Albany Law School

Date Written: 2005

Abstract

This article analyzes the Supreme Court’s decisions in Wal-Mart Stores, Inc. v. Samara Bros., Inc., TrafFix Devices, Inc. v. Mktg. Displays, Inc., Moseley v. V Secret Catalogue, Inc., and Dastar Corp. v. Twentieth Century Fox Film Corp. in relation to their impact on trademark law. While each arose in very different contexts, the entirety of the case law indicates a significant reversal of the previous expansion of the nature and scope of the federal trademark protection. The article argues that the Court is moving toward consumer-related concerns as opposed to protecting property rights. The Court appears to be particularly concerned with marking and respecting the boundaries separating copyright, patent, and trademark law.

Suggested Citation

Halpern, Sheldon W., A High Likelihood of Confusion: Wal-mart, TrafFix, Moseley, and Dastar – The Supreme Court's New Trademark Jurisprudence (2005). New York University Annual Survey of American Law, Vol. 61, No. 237, 2005. Available at SSRN: https://ssrn.com/abstract=1621876

Sheldon W. W. Halpern (Contact Author)

Albany Law School ( email )

80 New Scotland Avenue
Albany, NY 12208
United States
614-599-1118 (Phone)

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