Linear Air: Creating the Air Taxi Industry

Posted: 9 Jun 2010 Last revised: 11 Jun 2010

See all articles by Mary Tripsas

Mary Tripsas

Boston College; Harvard University - Entrepreneurial Management Unit

Davin Chow

Harvard Business School

Adam Prewett

Harvard Business School

Kevin Yttre

Harvard Business School

Date Written: November 30, 2009

Abstract

Linear Air is an air taxi start-up established to take advantage of the emergence of Very Light Jets, which incorporate new technology that cuts jet operating costs by about 40%. Air taxis could make use of the 5400 smaller regional airports throughout the US, potentially revolutionizing air travel. But the nascent air taxi industry doesn't yet exist, and there are competing conceptions of what the industry should look like. The founder must evaluate what customer segments to target, what business model to utilize, how to encourage development of the industry ecosystem, and more broadly how to help shape the industry so that it does not develop a highly competitive structure akin to the existing airline industry.

Suggested Citation

Tripsas, Mary and Chow, Davin and Prewett, Adam and Yttre, Kevin, Linear Air: Creating the Air Taxi Industry (November 30, 2009). HBS Case No. 808-107; Harvard Business School Entrepreneurial Management Unit Research Paper. Available at SSRN: https://ssrn.com/abstract=1622855

Mary Tripsas (Contact Author)

Boston College ( email )

Chestnut Hill, MA 02467
United States

Harvard University - Entrepreneurial Management Unit ( email )

Cambridge, MA 02163
United States

Davin Chow

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Adam Prewett

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Kevin Yttre

Harvard Business School ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

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