A Health(y) Image in the Post-Managerialist Age

Asia-Pacific Interdisciplinary Research in Accounting Conference, Sydney, July 2010

23 Pages Posted: 13 Jun 2010 Last revised: 17 Feb 2011

See all articles by Carolyn J. Cordery

Carolyn J. Cordery

Aston University; Victoria University of Wellington - School of Accounting and Commercial Law

Rachel F. Baskerville

Victoria University of Wellington - School of Accounting and Commercial Law

Date Written: July 10, 2010

Abstract

Concomitant with the intensification of private provision of public services, government purchasers are managing third party service providers’ performance through accountability demands. As the excesses of New Public Management (NPM) are superseded by a post-NPM ethos, these purchasers are encouraged to soften those demands and ‘partner’ with providers. However, we argue that post-NPM reforms ignore the role of organisational identity in structuring accountability processes.

Organisational identity can be described through image-laden metaphors. This paper explores how negative and positive organisational metaphors affected government purchasers’ demands for accountability from primary health care providers. Notwithstanding standard contractual arrangements, it found that purchasers’ demands for accountability vary according to the providers’ organisational images. Further, these government purchasers used sense-breaking and negative images to force change in providers’ identity.

Keywords: Accountability, primary health care, organisational identity, organisational metaphors

JEL Classification: M4, I1, H51

Suggested Citation

Cordery, Carolyn J. and Baskerville, Rachel F., A Health(y) Image in the Post-Managerialist Age (July 10, 2010). Asia-Pacific Interdisciplinary Research in Accounting Conference, Sydney, July 2010, Available at SSRN: https://ssrn.com/abstract=1623353 or http://dx.doi.org/10.2139/ssrn.1623353

Carolyn J. Cordery

Aston University ( email )

Aston Business School
Aston Triangle
Birmingham, B4 7ET
United Kingdom

Victoria University of Wellington - School of Accounting and Commercial Law ( email )

Faculty of Commerce and Administration
PO Box 600
Wellington
New Zealand

Rachel F. Baskerville (Contact Author)

Victoria University of Wellington - School of Accounting and Commercial Law ( email )

Faculty of Commerce and Administration
PO Box 600
Wellington
New Zealand
006444636951 (Phone)
006444635076 (Fax)

HOME PAGE: http://www.victoria.ac.nz/sacl/staff/rachel-baskerville.aspx

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