An Analysis of Toyota’s Marketing Strategy

14 Pages Posted: 14 Jun 2010 Last revised: 9 Jul 2010

Date Written: 2007


Toyota was established in 1937 in Japan. First time it introduced its product Corona in the US in 1965. By the 70’s, Toyota was the best-selling import brand in the US. During the 80’s, it started manufacturing vehicles in the US. In 2006, it had globally become the second largest car seller and third largest car sellers in the US having more than fifteen percent market share. It is estimated that by 2008 it is going to be the number one car producer and seller both in the US and across the world. This profound success of Toyota is associated with its most proficient market strategy. The case of Toyota notably proves that how important is market strategy in the life of a company to be a market leader.

Suggested Citation

Bhandari, Surendra, An Analysis of Toyota’s Marketing Strategy (2007). Available at SSRN: or

Surendra Bhandari (Contact Author)

Law Associates Nepal ( email )


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