Investigating Research Streams of Conjoint Analysis: A Bibliometric Study

BuR Business Research Journal, Vol. 3, No. 1, May 2010

20 Pages Posted: 14 Jun 2010

See all articles by Thorsten Teichert

Thorsten Teichert

University of Hamburg

Edlira Shehu

Copenhagen Business School

Date Written: May 18, 2010

Abstract

Conjoint analysis (CA) is one of the most important methods for preference elicitation. In this paper we investigate the intellectual structure within the conjoint analytical research community. Analyses based on single papers provide a method-based overview of streams of conjoint research. By using novel bibliometric techniques in this field we complement findings of existing reviews. We use co-citation and factor analysis of the most cited articles in SSCI to identify the most important articles and research streams. Seven research streams are revealed which are visualized by means of multidimensional scaling. Tables and graphics reveal the disciplinary affiliations of contributors to CA, the special structure within the classes as well as links between them.

Keywords: conjoint analysis, bibliometric analysis

Suggested Citation

Teichert, Thorsten and Shehu, Edlira, Investigating Research Streams of Conjoint Analysis: A Bibliometric Study (May 18, 2010). BuR Business Research Journal, Vol. 3, No. 1, May 2010, Available at SSRN: https://ssrn.com/abstract=1624769

Thorsten Teichert (Contact Author)

University of Hamburg ( email )

Von-Melle-Park 5
20146 Hamburg
Germany

Edlira Shehu

Copenhagen Business School ( email )

Denmark

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Downloads
58
Abstract Views
565
rank
479,908
PlumX Metrics