Mental Accounting and False Reference Points in Real Estate Investment Decision-Making
Journal of Behavioral Finance, Forthcoming
27 Pages Posted: 17 Jun 2010 Last revised: 22 Jun 2010
Date Written: June 15, 2010
This study examines a number of behavioral finance issues as they relate to real estate investments. We find a statistically significant degree of mental accounting at all points throughout the disposition effect curve when holding a real estate investment in isolation versus holding the asset as part of a mixed-asset portfolio. We also identify four distinct disposition curve shapes beyond the traditional “S-shaped” curve where investors are more willing to sell an asset that is in the gains domain. Further, we conclude that an investor’s willingness to sell jumps by the greatest amount when going from zero return into profitable territory. Finally, this false reference point does take into consideration transaction costs.
Keywords: mental accounting, false reference points, disposition effect, behavioral real estate
Suggested Citation: Suggested Citation