Spurious? Name Similarity Effects (Implicit Egotism) in Marriage, Job and Moving Decisions
University of Pennsylvania - The Wharton School
June 16, 2010
Journal of Personality and Social Psychology, Forthcoming
Three Journal of Personality and Social Psychology papers have shown that a disproportionate share of people choose spouses, places to live, and occupations with names similar to their own. These findings, interpreted as evidence of implicit egotism, are now included in most modern social psychology textbooks and many university courses. This paper successfully replicates the original findings but then shows that they are most likely caused by a combination of cohort, geographic and ethnic confounds, and reverse causality.
Number of Pages in PDF File: 61
Keywords: Implicit Egotism, Behavioral Economics, Social Psychology, Methodology, Archival Data
Date posted: June 16, 2010 ; Last revised: May 8, 2012