Not Europeanised after All? European Journalism and its Differences within the EU Member States

PUBLIC COMMUNICATION IN THE EUROPEAN UNION: HISTORY, PERSPECTIVES AND CHALLENGES, pp. 237-265, C. Valentini, G. Nesti, eds., Cambridge Scholars Publishing, 2010

30 Pages Posted: 21 Jun 2010

See all articles by Holger Sievert

Holger Sievert

Macromedia University; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

Date Written: 2010

Abstract

This paper takes a critical look at journalism in various EU states, examining journalism practice in Europe and the impact upon coverage of the EU. Building upon these initial observations, the author then compares journalism in different countries based on Weischenberg's model of journalism as a social system. He analyses the standard context, structural context, function context and role context of the media and journalists, coming to the conclusion that, in the majority of cases and contexts, the level of international sychronicity across Europe remains relatively low.

The author concludes that one cannot yet speak of a single type of journalism within Europe. He goes on to recommend a concept of differentiated communicative integration for the EU, as well as alerting the reader to the potential consequences for journalists, the EU as an organisation and PR professionals.

Keywords: EU, communication, PR, journalism

JEL Classification: M00, Z10

Suggested Citation

Sievert, Holger, Not Europeanised after All? European Journalism and its Differences within the EU Member States (2010). PUBLIC COMMUNICATION IN THE EUROPEAN UNION: HISTORY, PERSPECTIVES AND CHALLENGES, pp. 237-265, C. Valentini, G. Nesti, eds., Cambridge Scholars Publishing, 2010. Available at SSRN: https://ssrn.com/abstract=1626185

Holger Sievert (Contact Author)

Macromedia University ( email )

Head of Media School
Bruederstr. 17
Cologne, 50667
Germany

HOME PAGE: http://www.hochschule-macromedia.de/pr

Technische Universitaet Munchen (TUM)

Arcisstr. 21
Munich, 88045
Germany

HOME PAGE: http://www.communicate-program.de

University of Cambridge

Churchill College
Storey's Way
Cambridge, CB3 0DS
United Kingdom

HOME PAGE: http://www.cam.ac.uk

Institute for Public Relations

PO Box 118400
2096 Weimer Hall
Gainesville, FL 32611.8400
United States

HOME PAGE: http://www.instituteforpr.org/

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