Tipping Points: Referral Homophily and Job Segregation
51 Pages Posted: 21 Jun 2010
Date Written: June 21, 2010
How does referral recruitment contribute to job segregation? Current theory emphasizes the segregated nature of job-seekers’ information and contact networks. The job-seeker perspective characterizing most research on network effects in the labor market leaves little role for organizational influence. But referrals are necessarily initiated within a firm by referrers. This paper focuses on the neglected half of the referring dyad and seeks to explain the segregating effects of referring from the referrer’s perspective. Our main finding is that if a firm can get its under-represented group to refer more, referral recruitment can be made neutral to job segregation, or even integrative. Our analysis reveals a tipping point in referring dynamics – precisely how much more the under-represented group needs to refer to neutralize the segregating effects of referring. We build upon previous research to generate a formal model of referring dynamics as a regular Markov population process. We use this model to build theory regarding the segregating effects of referring, and the role of organizations in this process. In so doing, we show the prevailing wisdom fails to explain how referring contributes to job segregation. We reveal the conditions necessary for referring to segregate and identify policy levers for firms to mitigate this effect.
Keywords: Job Segregation, Referral Homophily, Labor Market
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