Measuring Service Quality: Perceptions of Employees

Global Journal of Business Research, Vol. 4, No. 1, pp. 47-58, 2010

12 Pages Posted: 1 Jul 2010

See all articles by Prabha Ramseook Munhurrun

Prabha Ramseook Munhurrun

University of Technology, Mauritius (UTM)

Perunjodi Naidoo

University of Technology, Mauritius (UTM)

Soolakshna Desai Lukea-Bhiwajee

University of Technology, Mauritius (UTM)

Date Written: 2010

Abstract

The purpose of this paper was to assess the service quality of a call centre as perceived by its employees using the SERVQUAL model. The paper focused on employees as internal customers and the critical role employees play in the delivery of quality service. The dimensions predicting front-line employee satisfaction and loyalty were explored. Data was collected by field study in a particular call centre in Mauritius using a modified SERVQUAL questionnaire. The study examined both perception and expectation levels of front-line employees. Regression models were used to test the influence of service quality dimensions on satisfaction and loyalty. The results indicated that loyalty was best predicted by overall satisfaction, tangibles and responsiveness. This study contributes to the understanding of service quality, satisfaction and employees’ loyalty within a business process outsourcing organization.

Keywords: Employee, Satisfaction, Loyalty, SERVQUAL, Call Centre, Mauritius

JEL Classification: M31

Suggested Citation

Ramseook Munhurrun, Prabha and Naidoo, Perunjodi and Lukea-Bhiwajee, Soolakshna Desai, Measuring Service Quality: Perceptions of Employees (2010). Global Journal of Business Research, Vol. 4, No. 1, pp. 47-58, 2010, Available at SSRN: https://ssrn.com/abstract=1631882

Prabha Ramseook Munhurrun (Contact Author)

University of Technology, Mauritius (UTM) ( email )

La Tour Koenig
Pointe-aux-Sables
Pointe aux Sables
Mauritius

Perunjodi Naidoo

University of Technology, Mauritius (UTM) ( email )

La Tour Koenig
Pointe-aux-Sables
Pointe aux Sables
Mauritius

Soolakshna Desai Lukea-Bhiwajee

University of Technology, Mauritius (UTM) ( email )

La Tour Koenig
Pointe-aux-Sables
Pointe aux Sables
Mauritius

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