Mirae Asset: Korea's Mutual Fund Pioneer

Posted: 2 Jul 2010

See all articles by Mukti Khaire

Mukti Khaire

Harvard University - Business School (HBS)

Michael Shih-ta Chen

Harvard University - Business School (HBS)

G. A. Donovan

Asia Pacific Research Center

Date Written: May 21, 2010

Abstract

Park Hyeon-Joo, the founder and Chairman of Korea's earliest and largest mutual fund company, plans to expand internationally. After first offering emerging market funds to his Korean customers, the company then began selling local-currency funds in India and Brazil. Now he has to decide his next steps. Should he build on his emerging market expertise and focus his business expansion in developing countries? If so, where should he concentrate his efforts - India, Brazil, China, or other countries? Or should he instead focus on expanding into developed markets through operations in New York and London?

Suggested Citation

Khaire, Mukti and Chen, Michael Shih-ta and Donovan, G. A., Mirae Asset: Korea's Mutual Fund Pioneer (May 21, 2010). HBS Case No. 810-123, Harvard Business School Entrepreneurial Management Unit, Available at SSRN: https://ssrn.com/abstract=1633483

Mukti Khaire (Contact Author)

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Michael Shih-ta Chen

Harvard University - Business School (HBS) ( email )

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

G. A. Donovan

Asia Pacific Research Center

Soldiers Field Road
Morgan 270C
Boston, MA 02163
United States

Do you have a job opening that you would like to promote on SSRN?

Paper statistics

Abstract Views
969
PlumX Metrics