Government Communication and the Mass Mediated Debate: Decision Making, System Integration and Public Communication

Bledcom Conference, Bled, July 2, 2010

30 Pages Posted: 4 Jul 2010 Last revised: 29 Nov 2010

See all articles by Markus Rhomberg

Markus Rhomberg

Zeppelin University

Holger Sievert

Macromedia University; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

Date Written: June 6, 2010

Abstract

Much has been written about government communication and also about climate change and its consequences. This paper puts these two perspectives together and asks how government communication can contribute or, at worst, even be an obstacle to a reasonable approach concerning the “treatment” of global warming. This then serves as an interesting example to better understand general decision making and system integration as function of public communication. The authors conclude by making recommendations for global communication and how it could benefit from particular theoretical approaches in the field of PR research.

Keywords: Government, Communication, PR, Climate Change

JEL Classification: Q00, Z00

Suggested Citation

Rhomberg, Markus and Sievert, Holger, Government Communication and the Mass Mediated Debate: Decision Making, System Integration and Public Communication (June 6, 2010). Bledcom Conference, Bled, July 2, 2010. Available at SSRN: https://ssrn.com/abstract=1634277

Markus Rhomberg

Zeppelin University ( email )

Am Seemooser Horn 20
Friedrichshafen, Lake Constance 88045
Germany

Holger Sievert (Contact Author)

Macromedia University ( email )

Head of Media School
Bruederstr. 17
Cologne, 50667
Germany

HOME PAGE: http://www.hochschule-macromedia.de/pr

Technische Universitaet Munchen (TUM)

Arcisstr. 21
Munich, 88045
Germany

HOME PAGE: http://www.communicate-program.de

University of Cambridge

Churchill College
Storey's Way
Cambridge, CB3 0DS
United Kingdom

HOME PAGE: http://www.cam.ac.uk

Institute for Public Relations

PO Box 118400
2096 Weimer Hall
Gainesville, FL 32611.8400
United States

HOME PAGE: http://www.instituteforpr.org/

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