The Unknown Global Players (Die Unbekannten Global Players)

PR Magazin, No. 3, .p 25, 2005

1 Pages Posted: 6 Jul 2010

See all articles by Holger Sievert

Holger Sievert

Macromedia University of Applied Sciences; Technical University Munich; University of Florida - College of Journalism & Communication; University of Cambridge

Michael Thomann

T&S Personalberatung

Date Written: 2005

Abstract

Corporate communication is becoming increasingly international. Very little is known, however, about the profile, business context and qualifications of German PR specialists responsible for this worldwide communication. This article reports on the initial findings of a new study on this topic.

Keywords: PR, education, training, corporate communication

JEL Classification: Z00

Suggested Citation

Sievert, Holger and Thomann, Michael, The Unknown Global Players (Die Unbekannten Global Players) (2005). PR Magazin, No. 3, .p 25, 2005, Available at SSRN: https://ssrn.com/abstract=1634974

Holger Sievert (Contact Author)

Macromedia University of Applied Sciences ( email )

Head of Research Commission
Brüderstr. 17
Cologne, 50667
Germany

HOME PAGE: http://www.macromedia-fachhochschule.de/en/people/holger-sievert/

Technical University Munich ( email )

Institute for Life Long Learning
Arcisstr. 21
Munich, 80333
Germany

HOME PAGE: http://www.lll.tum.de/de/about/executive-professional-education-board

University of Florida - College of Journalism & Communication ( email )

Internal Communications Research Hub
1885 Stadium Rd
Gainesville, FL 32611
United States

HOME PAGE: http://https://www.jou.ufl.edu/icrh-thought-leaders/

University of Cambridge ( email )

Churchill College
Storey's Way
Cambridge, CB3 0DS
United Kingdom

HOME PAGE: http://www.cam.ac.uk

Michael Thomann

T&S Personalberatung ( email )

Berliner Platz 8
Münster, 48143
Germany
(0251) 7036909-0 (Phone)
(0251) 7036909-19 (Fax)

HOME PAGE: http://www.ts-personalberatung.de

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