The Unknown Global Players (Die Unbekannten Global Players)

PR Magazin, No. 3, .p 25, 2005

1 Pages Posted: 6 Jul 2010

See all articles by Holger Sievert

Holger Sievert

Macromedia University; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

Michael Thomann

T&S Personalberatung

Date Written: 2005

Abstract

Corporate communication is becoming increasingly international. Very little is known, however, about the profile, business context and qualifications of German PR specialists responsible for this worldwide communication. This article reports on the initial findings of a new study on this topic.

Keywords: PR, education, training, corporate communication

JEL Classification: Z00

Suggested Citation

Sievert, Holger and Thomann, Michael, The Unknown Global Players (Die Unbekannten Global Players) (2005). PR Magazin, No. 3, .p 25, 2005. Available at SSRN: https://ssrn.com/abstract=1634974

Holger Sievert (Contact Author)

Macromedia University ( email )

Head of Media School
Bruederstr. 17
Cologne, 50667
Germany

HOME PAGE: http://www.hochschule-macromedia.de/pr

Technische Universitaet Munchen (TUM)

Arcisstr. 21
Munich, 88045
Germany

HOME PAGE: http://www.communicate-program.de

University of Cambridge

Churchill College
Storey's Way
Cambridge, CB3 0DS
United Kingdom

HOME PAGE: http://www.cam.ac.uk

Institute for Public Relations

PO Box 118400
2096 Weimer Hall
Gainesville, FL 32611.8400
United States

HOME PAGE: http://www.instituteforpr.org/

Michael Thomann

T&S Personalberatung ( email )

Berliner Platz 8
Münster, 48143
Germany
(0251) 7036909-0 (Phone)
(0251) 7036909-19 (Fax)

HOME PAGE: http://www.ts-personalberatung.de

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