The Unknown Global Players (Die Unbekannten Global Players)

Sievert, Holger; Thomann, Michael

The Unknown Global Players (Die Unbekannten Global Players)

PR Magazin, No. 3, .p 25, 2005

1 Pages Posted: 6 Jul 2010

See all articles by Holger Sievert

Holger Sievert

Macromedia University; Technische Universitaet Munchen (TUM); University of Cambridge; Institute for Public Relations

Corporate communication is becoming increasingly international. Very little is known, however, about the profile, business context and qualifications of German PR specialists responsible for this worldwide communication. This article reports on the initial findings of a new study on this topic.

Keywords: PR, education, training, corporate communication

JEL Classification: Z00

Suggested Citation: Suggested Citation

Sievert, Holger and Thomann, Michael, The Unknown Global Players (Die Unbekannten Global Players) (2005). PR Magazin, No. 3, .p 25, 2005. Available at SSRN: https://ssrn.com/abstract=1634974