The Unknown Global Players (Die Unbekannten Global Players)
PR Magazin, No. 3, .p 25, 2005
1 Pages Posted: 6 Jul 2010
Date Written: 2005
Abstract
Corporate communication is becoming increasingly international. Very little is known, however, about the profile, business context and qualifications of German PR specialists responsible for this worldwide communication. This article reports on the initial findings of a new study on this topic.
Keywords: PR, education, training, corporate communication
JEL Classification: Z00
Suggested Citation: Suggested Citation
Sievert, Holger and Thomann, Michael, The Unknown Global Players (Die Unbekannten Global Players) (2005). PR Magazin, No. 3, .p 25, 2005. Available at SSRN: https://ssrn.com/abstract=1634974
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