Willpower and the Optimal Control of Visceral Urges
31 Pages Posted: 7 Jul 2010
Date Written: July 6, 2010
Common intuition and experimental psychology suggest that the ability to self-regulate ("willpower") is a depletable resource. We investigate the behavior of an agent with limited willpower who optimally consumes over time an endowment of a tempting and storable consumption good or "cake". We assume that restraining consumption below the most tempting feasible rate requires willpower. Any willpower not used to regulate consumption may be valuable in controlling other urges. Willpower thus links otherwise unrelated behaviors requiring self-control. An agent with limited willpower will display apparent domain-specific time preference. Such an agent will almost never perfectly smooth his consumption, even when it is feasible to do so. Whether the agent relaxes control of his consumption over time (as experimental psychologists predict) or tightens it (as most behavioral theories predict) depends in our model on the net effect of two analytically distinct and opposing forces.
Keywords: willpower, self-control, hotelling
JEL Classification: Q3, D9, J22
Suggested Citation: Suggested Citation