Demand and Supply Chain Planning in Grocery Retail: An Operations Planning Framework

Posted: 5 Jun 2011 Last revised: 27 Aug 2013

See all articles by Alexander H. Hübner

Alexander H. Hübner

Catholic University of Eichstaett-Ingolstadt

Heinrich Kuhn

Catholic University of Eichstaett-Ingolstadt

Michael G. Sternbeck

Catholic University of Eichstaett-Ingolstadt

Date Written: June 1, 2010

Abstract

Matching consumer demand with supply is the core task of retailers and a key lever for increasing efficiency. Consumers demand high product availability and low prices, whereas retailers increase product variety and expand their field of logistical activities. These developments increase the complexity of the organization and the management of retail businesses.

We provide a comprehensive operations planning framework for grocery retailing as we identify, describe and structure the coherent demand and supply chain planning problems. It integrates retail specifics and hierarchical and sequential decision aspects. We illustrate decision support systems for planning modules and exemplify the intertwined issues with horizontally and vertically integrated planning problems.

Full paper is published in International Journal of Retail & Distribution Management:

Keywords: Retail Supply Chain Planning, Retail Operations, Quantitative Methods, Decision Support Systems

Suggested Citation

Hübner, Alexander H. and Kuhn, Heinrich and Sternbeck, Michael G., Demand and Supply Chain Planning in Grocery Retail: An Operations Planning Framework (June 1, 2010). Available at SSRN: https://ssrn.com/abstract=1635752 or http://dx.doi.org/10.2139/ssrn.1635752

Alexander H. Hübner (Contact Author)

Catholic University of Eichstaett-Ingolstadt ( email )

Auf der Schanz 49
Ingolstadt, D-85049
Germany

HOME PAGE: http://www.wfi.edu

Heinrich Kuhn

Catholic University of Eichstaett-Ingolstadt ( email )

Department of Production and Operations Management
Auf der Schanz 49
Ingolstadt, 85049
Germany
0049-841-9371820 (Phone)

Michael G. Sternbeck

Catholic University of Eichstaett-Ingolstadt ( email )

Auf der Schanz 49
Ingolstadt, D-85049
Germany

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