Online Distribution of Digital Goods: Empirical Evidence from Bottom-Up Cluster Analysis

38 Pages Posted: 16 Jul 2010

See all articles by Maria Lillà Montagnani

Maria Lillà Montagnani

Bocconi University - Department of Law; Ask Research Center; New York University School of Law

Massimiliano Nuccio

University of Turin - Department of Economics and Statistics

Maurizio Borghi

Bournemouth University - Centre for Intellectual Property Policy & Management (CIPPM)

Date Written: July 14, 2010

Abstract

This paper presents the preliminary results of a wide empirical study on online distribution of digital media content. Specifically, the study analyses the legal regime of a sample of websites, focusing on information such as the licensing conditions imposed on the content, the adoption of technological measures and the policy on collection of personal data. Using a specific ‘bottom-up’ clusterization technique, the data collected reveal unexpected characteristics of the current landscape for online distribution. While it is commonly assumed that content providers tend to be positioned on a continuum spanning from the ‘proprietary’ on-payment model to the free ‘open’ model of distribution, the cluster analysis shows that the landscape is much more fragmented and varied. The paper concludes that websites, regardless of the content they distribute, tend to cluster in four main models of online distribution.

Keywords: Online distribution, Digital copyright

Suggested Citation

Montagnani, Maria Lillà and Nuccio, Massimiliano and Borghi, Maurizio, Online Distribution of Digital Goods: Empirical Evidence from Bottom-Up Cluster Analysis (July 14, 2010). 5th Annual Conference on Empirical Legal Studies Paper. Available at SSRN: https://ssrn.com/abstract=1640072 or http://dx.doi.org/10.2139/ssrn.1640072

Maria Lillà Montagnani

Bocconi University - Department of Law ( email )

Via Roentgen, 1
Milan, 20136
Italy

Ask Research Center ( email )

via Roentgen 1
Milan, 20136
Italy

New York University School of Law ( email )

40 Washington Square South
New York, NY 10012-1099
United States

Massimiliano Nuccio

University of Turin - Department of Economics and Statistics ( email )

Lungo Dora Siena 100
Torino, 10153
Italy

Maurizio Borghi (Contact Author)

Bournemouth University - Centre for Intellectual Property Policy & Management (CIPPM) ( email )

89 Holdenhurst Road
Bournemouth
Dorset, BH8 8EB
United Kingdom

HOME PAGE: http://www.cippm.org.uk

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