The Economics of Click Fraud
IEEE Security & Privacy, Vol. 8, No. 3, pp. 45-53, May/June 2010
21 Pages Posted: 16 Jul 2010
Date Written: July 15, 2010
Click fraud is arguably the cyber-world’s biggest scam. We examine the contexts, mechanisms and processes associated with the click fraud industry from the economics viewpoint. We investigate how the nature of the electronic channel affects strategic elements of click fraudsters and advertisers. We also discuss how institutions can add value or cost to various actors that are linked to this industry.
Keywords: Click fraud, pay per click advertising, institutions, electronic channel, technological information, market information
JEL Classification: O33
Suggested Citation: Suggested Citation