The Economics of Click Fraud

IEEE Security & Privacy, Vol. 8, No. 3, pp. 45-53, May/June 2010

21 Pages Posted: 16 Jul 2010

See all articles by Nir Kshetri

Nir Kshetri

University of North Carolina (UNC) at Greensboro - Bryan School of Business & Economics

Date Written: July 15, 2010

Abstract

Click fraud is arguably the cyber-world’s biggest scam. We examine the contexts, mechanisms and processes associated with the click fraud industry from the economics viewpoint. We investigate how the nature of the electronic channel affects strategic elements of click fraudsters and advertisers. We also discuss how institutions can add value or cost to various actors that are linked to this industry.

Keywords: Click fraud, pay per click advertising, institutions, electronic channel, technological information, market information

JEL Classification: O33

Suggested Citation

Kshetri, Nir, The Economics of Click Fraud (July 15, 2010). IEEE Security & Privacy, Vol. 8, No. 3, pp. 45-53, May/June 2010. Available at SSRN: https://ssrn.com/abstract=1640723

Nir Kshetri (Contact Author)

University of North Carolina (UNC) at Greensboro - Bryan School of Business & Economics ( email )

401 Bryan Building
Greensboro, NC 27402-6179
United States
336-334-4530 (Phone)
336-334-4141 (Fax)

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