Personalized Candidate Campaigns in Open-Ballot PR Elections

25 Pages Posted: 19 Jul 2010 Last revised: 27 Aug 2010

See all articles by Georg Lutz

Georg Lutz

Swiss Centre of Expertise in the Social Sciences (FORS)

Peter Selb

University of Konstanz - Deptment of Politics and Public Administration

Date Written: August 2010

Abstract

Open ballot PR election lead to a great amount of intra-party competition. In order to get elected, candidates have to make more votes than candidates from the same party and of course be on a party list that makes at least one seat; how candidates from other parties do is irrelevant. After explaining the Swiss electoral system, we explore in a first step the personal vote seeking attempts of individual candidates in the 2007 national election in Switzerland using data from the comparative candidate survey CCS. We find that most candidates are aware that they have very little chances of getting elected and as a consequence claim that they want to help the party rather than advancing their own career. We also look at in what we think is one of its most important analytical features – open-list PR with hugely varying district sizes in the lower chamber elections – to empirically investigate some of Carey and Shugart’s (1995) original claims about candidates’ incentives to cultivate a ‘personal vote’. We can show that contrary to Carey and Shugarts expectations, we don’t have a clear positive effect between district magnitude and personal vote seeking attempts.

Keywords: constituency campaign, personal vote seeking, open ballot PR

Suggested Citation

Lutz, Georg and Selb, Peter, Personalized Candidate Campaigns in Open-Ballot PR Elections (August 2010). APSA 2010 Annual Meeting Paper, Available at SSRN: https://ssrn.com/abstract=1642816

Georg Lutz (Contact Author)

Swiss Centre of Expertise in the Social Sciences (FORS) ( email )

Bâtiment Géopolis, 5th floor
Lausanne, CH-1015
Switzerland

HOME PAGE: http://www.georglutz.ch

Peter Selb

University of Konstanz - Deptment of Politics and Public Administration ( email )

P.O. Box D-85
Konstanz, D-78457
Germany

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