The Timing of Daily Demand for Goods and Services - Microsimulation Policy Results of an Aging Society, Increasing Labour Market Flexibility, and Extended Public Childcare in Germany

Journal of Consumer Policy, Vol. 33, No. 2, pp. 119-141, June 2010

Posted: 27 Jul 2010  

Rafael Rucha

Research Institute on Professions

D Hanglberger

Joachim Merz

Research Institute on Professions; Leuphana University of Lueneburg; Institute for the Study of Labor (IZA)

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Date Written: June 2010

Abstract

Knowledge about the timing of consumption opens new insights into consumption behaviour for consumer, economic, social, as well as for communal and societal policies. It not only allows sound information for a better match of timely supply and demand but also about everyday living arrangements. This study contributes to the timing aspect of daily consumption by posing the question: How is the timing of daily demand for goods and services affected by major changes in German society? We concentrate on important and currently discussed developments and policies: the huge shift in Germany’s demographic structure with an aging society (with a population forecast for 2020 by the German Federal Statistical Office), the deregulation and the further expansion in flexibility of the labour market, and the current policy of extending public childcare support. For each aspect and policy, we first describe the actual timing of daily demand for goods and services. With the microsimulation approach and different scenarios, we then quantify the respective societal and policy impacts based on more than 37 000 time-use diaries of the current German Time Budget Survey of 2001/2002.

Keywords: Timing of daily demand, Consumer policy analysis by microsimulation, Aging society, Flexible working hours, Public childcare support

JEL Classification: J29, R22, C15

Suggested Citation

Rucha, Rafael and Hanglberger, D and Merz, Joachim, The Timing of Daily Demand for Goods and Services - Microsimulation Policy Results of an Aging Society, Increasing Labour Market Flexibility, and Extended Public Childcare in Germany (June 2010). Journal of Consumer Policy, Vol. 33, No. 2, pp. 119-141, June 2010. Available at SSRN: https://ssrn.com/abstract=1645752

Rafael Rucha

Research Institute on Professions ( email )

Lüneburg
Germany

Joachim Merz (Contact Author)

Research Institute on Professions ( email )

Lüneburg
Germany

Leuphana University of Lueneburg

Scharnhorststrasse 1
Lüneburg, 21314
Germany

Institute for the Study of Labor (IZA)

P.O. Box 7240
Bonn, D-53072
Germany

No contact information is available for D Hanglberger

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