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Analysis on Children's Traffic Playschool as a Potential New Business in Indonesia

2nd Indonesia International Conference, 'Innovation, Entrepreneurship & Small Business', 2010

12 Pages Posted: 20 Jul 2010  

Samuel P. D. Anantadjaya

International University Liaison Indonesia (IULI)

Alan Juliano Yudha

Swiss German University

Date Written: July 15, 2010


Thinking and opening a new venture may not be an easy task. As the market may have been crowded-out by numerous ventures, entrepreneurs may continuously seek for opportunities to excel in the marketplaces.

This research attempts to provide a feasibility study in trying to formulate the best plausible financial projections on a new venture in children’s educational industry. Looking on from the perspective of entrepreneurial theory, and theory of firm, including its later development, as well as taking into account the importance of factors of productions for firms, this paper attempts to analyze the plausible financial projections on the establishment of children’s traffic playschool in Indonesia.

The primary purpose of this research is to see how far the early age traffic education for children can minimize the traffic problem in Jakarta in the future. As the origin of this idea is in a foreign country, it portrays an interesting initiative for the Indonesian market. Financial analysis on such an idea becomes an important backbone to provide economic supports for its future profitability.

This research relies on descriptive study, which covers both the qualitative and quantitative data as well as hypothesis testing as the preliminary guidance on the estimated outcome. Questionnaires are used to gather information from public concerning the children’s traffic playschool. The findings include the formulation of business plan, which may serve as an important stepping-stone in starting a new business venture, whether or not traffic education for children is an important investment for the future, and children’s traffic playschool business may be proven profitable based on the available financial figures and projections. The conclusion of this research is expected to provide sufficient foundation that this is an acceptable a new business ventures.

Keywords: children, playschool, profitability, business plan, financial projections, entrepreneurs, business ventures

JEL Classification: M10, M13, E22

Suggested Citation

Anantadjaya, Samuel P. D. and Yudha, Alan Juliano, Analysis on Children's Traffic Playschool as a Potential New Business in Indonesia (July 15, 2010). 2nd Indonesia International Conference, 'Innovation, Entrepreneurship & Small Business', 2010. Available at SSRN:

Samuel P. D. Anantadjaya (Contact Author)

International University Liaison Indonesia (IULI) ( email )

Eco Campus, The Breeze
BSD City
Serpong, Tangerang, Banten 15345
+62-21-5058-8000 (Phone)


Alan Juliano Yudha

Swiss German University ( email )

EduTown, BSD City
Serpong, Tangerang 15339

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