Value Creation Analysis on Indonesian Furniture Manufacturers: A Case Study of PT. Furniture Indonesia

The 2nd Indonesia International Conference, 'Innovation, Entrepreneurship & Small Business', Tangerang, Indonesia 2010, p. 493-505 (Section 9: Entrepreneurship Management), publisher: Center for Innovation, Entrepreneurship & Small Business, School of Business and Management, ITB (CIEL SBM-ITB)

17 Pages Posted: 20 Jul 2010 Last revised: 20 Nov 2013

Samuel P. D. Anantadjaya

International University Liaison Indonesia (IULI)

Maika Nova Yudha

Swiss German University

Date Written: July 15, 2010

Abstract

PT. Furniture Jerman (“PTFJ”) is a German furniture wholesaler that has operated in the furniture industry for about twenty years. In mid-2006, PTFJ decided to build PT. Furniture Indonesia (“PTFI”), as an exclusive supporting unit in Semarang, Indonesia, PTFI acts as the sole furniture manufacturer for PTFJ.

Taking on the perspective of theory of the firm, including its later development, and taking into account the importance of factors of productions for firms, this paper attempts to analyze the value creation of PTFI, and investigate ways to enhance the existing value and competitiveness in international market.

Qualitative and quantitative methods are incorporated in the study to learn detailed activities of PTFI, which include; interview sessions, observations, and secondary data gathering from the organization’s financial records, will also be integrated in this paper to learn the underlying production process in PTFI. These analyses cover the period from early opening production activities of PTFI up to the year of 2008. Few selected strategic management measurements are included to show comparisons of figures on the most likely value creation of the firm. Low cost labors and manufacturing overheads appear to become the basic reason to set up PTFI.

Keywords: value creation, furniture, low cost production

JEL Classification: m10

Suggested Citation

Anantadjaya, Samuel P. D. and Yudha, Maika Nova, Value Creation Analysis on Indonesian Furniture Manufacturers: A Case Study of PT. Furniture Indonesia (July 15, 2010). The 2nd Indonesia International Conference, 'Innovation, Entrepreneurship & Small Business', Tangerang, Indonesia 2010, p. 493-505 (Section 9: Entrepreneurship Management), publisher: Center for Innovation, Entrepreneurship & Small Business, School of Business and Management, ITB (CIEL SBM-ITB). Available at SSRN: https://ssrn.com/abstract=1645790

Samuel P. D. Anantadjaya (Contact Author)

International University Liaison Indonesia (IULI) ( email )

Eco Campus, The Breeze
BSD City
Serpong, Tangerang, Banten 15345
Indonesia
+62-21-5058-8000 (Phone)

HOME PAGE: http://www.iuli.ac.id

Maika Nova Yudha

Swiss German University ( email )

EduTown, BSD City
Serpong, Tangerang 15339
Indonesia

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