22 Pages Posted: 24 Jul 2010 Last revised: 14 Aug 2012
Date Written: July 22, 2010
This paper reports the first experiment to demonstrate the existence of a valuation anomaly associated with the creation of new works. To date, a wealth of social science research has shown that substantial valuation asymmetries exist between owners of goods and potential purchasers of them. The least amount of money that owners are willing to accept to part with their possessions is often far greater than the amount that purchasers would be willing to pay to obtain them. This phenomenon, known as the endowment effect, may create substantial inefficiencies in many markets. Our experiment demonstrates the existence of a related “creativity effect”.
We show that the creators of works value their creations substantially more than do both purchasers of their works and mere owners of the works. The creators in our study valued their works (in this case, paintings) more than four times higher than potential buyers did and almost twice as high as mere owners of the works. Further, we provide evidence that these differences are the result of both creators’ irrational optimism about the quality of their work and potentially rational regret aversion associated with selling emotionally endowed property. We conclude by discussing the implications of these findings for intellectual property theory in general and IP licensing in particular. Our findings potentially undermine the classical economic approach to IP rights, and they suggest that IP markets may be less efficient than previously recognized.
Keywords: Copyright, Patent, Willingness to Accept, WTA, Decision Making, Bargaining, Bias, Behavioral Law and Economics, Psychology
Suggested Citation: Suggested Citation
Buccafusco, Christopher and Sprigman, Christopher Jon, The Creativity Effect (July 22, 2010). University of Chicago Law Review, Vol. 78, p. 31, 2011. Available at SSRN: https://ssrn.com/abstract=1647009
By Dan Hunter